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Saturday, November 17, 2012

President Director PT PESB Indonesia

Gunther Scherz


President Director at PT Proton Edar Indonesia



Location

Greater Jakarta Area, Indonesia

Industry

Automotive

Current PT Proton Edar Indonesia, Metamorphosis Holdings Pte Ltd, Cutis Medical Laser Clinics Pte Ltd

Previous Proton Singapore Pte Ltd, Proton Snd Bhd, Audi Asia Pacific

Education MBA, Executive MBA at The University of Chicago - Booth School of Business


President Director with over 15 years’ experience in various industries including automotive, medical aesthetics, market research and marketing consulting. Specialist in implementing efficient sales organizations, turnarounds, new ventures and creating strong brands and consumer preferences.



Solid understanding of accounting and financial modeling concepts as well as strong product/pricing planning and execution skills. Extensive involvement with global firms, government-linked corporations and SMEs.



Entrepreneurial spirit with demonstrated leadership skills in managing culturally and organizationally diverse teams.



Specialties

automotive, medical aesthetics, market research, marketing consulting, branding, sales organisations, turnarounds, channel management



Experience

President Director PT Proton Edar Indonesia

January 2011 – Present (1 year 11 months) Greater Jakarta Area, Indonesia



Lead the re-structuring of subsidiary with full P&L responsibility consisting of 3,200 wholesale, a network of 38 sales and service outlets, 65 people and revenue of US$ 27 mil.



Additionally, responsible for five 3S outlets with a retail sales volume of 900 units, revenue of US$ 19 mil and 90 people.



This position is associated with:

•3 Courses

Gunther has 4 recommendations (2 reports, 2 co-workers) including:



Eddy D., Chief Information Officer, Proton Automotive

2nd Erwan Sudrajat, Head of Dealer Development Division, PT Proton Edar Indonesia

Co Founder / Director Metamorphosis Holdings Pte Ltd

June 2007 – Present (5 years 6 months) Singapore



Metamorphosis Holdings owns and operates Cutis, a medical aesthetic clinic, Purity an organic hair and make-up salon and Metamorphosis, an integrated turn-key solutions provider for the medical aesthetic industry.



Co Founder / Director Cutis Medical Laser Clinics Pte Ltd Privately Held; 1-10 employees; Health, Wellness and Fitness industry



January 2007 – Present (5 years 11 months) Singapore



Cutis Medical Laser Clinics is a medical aesthetic clinic in Singapore.



Our core values are Safety, Results and Value.



Our medical and scientific director is a Harvard trained epidemiologist and public health specialist. Further, we focus on patient education and a patient-centered approach by conducting a specialized skin analysis to objectively identify potential areas of improvement. All our products and treatments are US FDA-cleared.



Managing Director Proton Singapore Pte Ltd

October 2009 – January 2011 (1 year 4 months) Singapore



Proton Singapore Pte Ltd is a fully owned Proton subsidiary responsible for the importation, marketing and sales of Proton Cars in Singapore.



I held this position concurrently with my position as General Manager, Export at Proton Sdn Bhd.



General Manager, Export Proton Snd Bhd Privately Held; 10,001+ employees; Automotive industry



February 2009 – January 2011 (2 years) Kuala Lumpur, Malaysia



Led the Export team with responsibility for 22 markets handling both independent distributors and fully owned Proton subsidiaries.



• Reduced order-to-delivery lead time and aging stock by 70% through reengineering of supply value chain.

• Reorganized sales teams, sales processes and increased competitive product offering which increased sales by 15% to 28,000 units and number of Export markets by 15% to 22 countries in ASEAN, the Middle East and the GCC.

• Enhanced Export Sales Team understanding of dealer business management by introducing a dealer performance benchmark system as a measure of best practice which enhanced net margins of selected pilot dealerships



Gunther has 2 recommendations (1 report, 1 co-worker) including:



2nd Graham Carmichael, Senior Manager Middle East Markets, Proton

2nd John Startari, Managing Director, Proton Cars Australia

General Manager, ASEAN Audi Asia Pacific Public Company; 10,001+ employees; VWV; Automotive industry



January 2005 – June 2007 (2 years 6 months)



Team member of Audi ASEAN ckd business model change from an all-import approach to a “completely knock down” (ckd) method.

Identified a unique strategic direction for Malaysia, the region’s second largest automotive market.



Responsible for the entire marketing and sales strategy for the ASEAN region.



Gunther has 9 recommendations (1 manager, 6 co-workers, 1 client, 1 partner) including:



3rd Graham H., Managing Director, Audi Australia

2nd Brendan Norman, General Manager Regional Strategy, Volkswagen Group Singapore

Country Manager Audi Asia Pacific

October 2001 – December 2004 (3 years 3 months)



Responsible for business strategy, including competitive analysis, development of market entry recommendations and the establishment of a comprehensive competitive product portfolio.



• Directed a Sales Team of 12 Sales Managers with an annual sales volume of 12,000 cars in ASEAN which achieved record car sales in ASEAN in 2005 and 2006 surpassing previous levels by 28% and an overall increase of the Audi business (cars and parts) by 18% during that time.

• Started negotiation process of new regional strategy of Audi with local assembly partners, Audi AG and financial institutions which resulted in a set-up of a Volkswagen Group assembly entity in 2010.

• Streamlined the annual target and budget process resulting in a reduction of planning time by 20%.



Associate Director Taylor Nelson Sofres Privately Held; 10,001+ employees; Market Research industry



July 1999 – September 2001 (2 years 3 months)



Took leadership for the finance and automotive portfolio. Successfully guided a research team to complete a diverse array of ad-hoc and tracking projects including customer satisfaction studies, market segmentation and brand positioning, product and advertising tests, pricing and mix modeling, purchase decision studies, channel satisfaction, pre- and post-advertising testing, concept tests and car clinics, dealer attractiveness studies and sales promotion tracking. Product Champion for MIRIAD™, an analytical and reporting tool for tracking studies.



Gunther has 1 recommendation (1 manager) including:



3rd Gordon S., Managing Director - Singapore, Malaysia & Indonesia, Taylor Nelson Sofres

Consulting Marketing Specialist Eastern Consulting Group

February 1997 – June 1999 (2 years 5 months)



Supported the Senior Marketing Consultant in the entire client relationship process, market research study design and fieldwork and subsequent presentation of recommendations to client. Successfully pitched and won research contracts with several multinational companies which increased department revenues by 15% from 1997 to 1999 despite the 1997 economic crisis.



Gunther has 1 recommendation (1 co-worker) including:



2nd Peter Chaw, MD, Info-Survey Group (M) Sdn Bhd

Courses

International MarketingUniversité Paris Dauphine

•International Marketing and Management

•Product Marketing

•Strategic Marketing and Competition

•Currents of Research and Consumer Behaviour

President Director PT Proton Edar Indonesia •Common Law Worskhop (SMU Singaore)

•Law of Mergers and Acquisitions (SMU Singaore)

•Fundamentals of Corporate Credit (Moody's Analytics)

Languages

•German(Native or bilingual proficiency)

•English(Native or bilingual proficiency)

•French(Limited working proficiency)

•Indonesian(Elementary proficiency)

Skills & Expertise Endorsements Learn more Endorsements



Got a connection with great expertise? Endorse their skills and expertise to give them recognition.



Your endorsement will appear on their profile.

15 Business Strategy

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14 Automotive

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12 Sales Management

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11 Market Research

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9 Business Planning

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5 Team Leadership

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4 International Sales

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4 Strategy

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3 Product Marketing

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3 Customer Satisfaction

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More Skills & Expertise2 Sales Process 2 Business Analysis 1 Medical Devices 1 Business Intelligence 1 Media Planning 1 Financial Modeling 1 Brand Development 1 Production Launch 1 Small Business 1 Tourism 1 Hotel Management

1 Channel Sales

1 Channel Partners

1 Dealer Management

1 Social Media Marketing

0 Channel Optimization

View All (26) Skills View Fewer Skills



Education

The University of Chicago - Booth School of Business MBA, Executive MBA

2002 – 2005





Université Paris Dauphine International Marketing

1994 – 1995



Erasmus Scholarship



This education is associated with:

•4 Courses

Leopold-Franzens Universität Innsbruck Bachelor of Business Administration (B.B.A.), Marketing, Financial Controlling

1990 – 1995



ERFA Expert: Being awarded this distinguished title from University of Innsbruck’s Department of Industrial Relations and Cost Accounting for the conception and implementation of a cost controlling system in a SME.



ERASMUS Scholarship: Erasmus is an European Scholarship program designed to expose promising students to an international academic and professional setting.



Tourism College Innsbruck Degree in Tourism and Hotel Management, Tourism and Hotel Management

1988 – 1990



The practical-oriented programme focuses on



- hotel and event management

- destination and tourism management



Recommendations For Gunther

President Director PT Proton Edar Indonesia “I was impressed with Gunther's well-rounded business sense and the impact he was able to make in a very difficult environment. In addition to his automotive knowledge, Gunther showed great management ability in improving business processes, building a team, and negotiating with suppliers and business partners. He would be a strong addition to any leadership team.” November 13, 2012



Eddy D., Chief Information Officer, Proton Automotive

worked with Gunther at PT Proton Edar Indonesia



“I work as a team of Mr Gunther and , I was impressed with his diverse industry knowledge and attention to detail. His ability to inspire those around him and he made his influence felt in all levels of the Business. Mr. Gunther is a good example as a President Director and as a Leader, he has a high commitment, dependable, good leadership and results oriented. I really pleasure to work with him.” October 5, 2012



2nd Erwan Sudrajat, Head of Dealer Development Division, PT Proton Edar Indonesia

reported to Gunther at PT Proton Edar Indonesia



“Mr. Gunther is my direct superior. As a superior, he always give me a positive feedback. He's a great marketing expert. Friendly and he got a good leadership.” August 6, 2012



2nd salman hakim, Assistant Manager Marketing Communication, PT. Proton Edar Indonesia

reported to Gunther at PT Proton Edar Indonesia



“"It has been my pleasure to have known Gunther Scherz for the last 12 years.

In that time, I have witnessed him grow and develop from a professional manager to a business leader.

Gunther is someone who is excited by change. He can move quickly and identify enterprise opportunities, then act with inspiration and motivation for those within his range of influence.

I strongly recommend Gunther to any organisation wishing to benefit from

his highly developed leadership skills and competencies."” June 7, 2012



GROUP Nick W., Proprietor, Training Return

worked directly with Gunther at PT Proton Edar Indonesia



General Manager, Export Proton Snd Bhd “Working with Gunther was a real pleasure. Throughout our working time together I was impressed with the way Gunther made his influence felt in all levels of the Business. Quietly building consensus and applying logic and common sense to find the way forward and achieve what needed to be achieved.



Gunther plainly has vast experience and an outstanding way of managing a diverse work group. Undoubtedly he would be an exceptional candidate for any Organisation looking to achieve change.” June 27, 2012



2nd Graham Carmichael, Senior Manager Middle East Markets, Proton

reported to Gunther at Proton Snd Bhd



“From my first interaction with Gunther in his capacity as General Manager of International Sales, I was impressed with his diverse industry knowledge and attention to detail. His ability to inspire those around him and lead by example played a key part in his elevation within the firm in such a short period of time. Although tough in his negotiations, Gunther was supportive and willing to offer valuable assistance where required.

Having dealt directly with his team, the motivation and empowerment instilled had a direct, positive result on all those under his leadership. His ability to deal across cultures coupled with his business acumen would make him a valuable asset to any company.” October 11, 2011



2nd John Startari, Managing Director, Proton Cars Australia

worked directly with Gunther at Proton Snd Bhd



General Manager, ASEAN Audi Asia Pacific “It is a pleasure to write this recommendation for Gunther Scherz, whom I worked with when we were both in the Audi AG team. Gunther was our country manager, based in Singapore. In this role he provided us with valuable support and direction regarding reporting, planning, sales and related requirements. My experience with Gunther was always very positive, He is very personable, professional, and was always extremely helpful. Gunther interacted with our whole management team in a very positive way, and he was respected and well liked by all. We looked forward to his visits, he was a good and clear communicator, and he established positive and effective working relationships. Gunther contributed a lot to the success we achieved at Audi Australia, and helped us in the coordination of our financial, product and planning activities that supported the Audi growth strategy in Australia.” October 23, 2012



3rd Graham H., Managing Director, Audi Australia

worked with Gunther at Audi Asia Pacific



“Gunther has a good way with people and a good level of logic and strategic approach with regards to market development. Responsible for ongoing sales operations and development of significant strategic projects in the ASEAN region Gunther was able to oversee great success and growth in an Innovative way. A well recommended and creative person to work with.” June 7, 2012



2nd Brendan Norman, General Manager Regional Strategy, Volkswagen Group Singapore

managed Gunther indirectly at Audi Asia Pacific



“Gunther is a dedicated and responsible manager. He takes responsibility for his actions and is an asset to any company which he works for. He is always positive and well liked and respected by the people he works with.” June 5, 2012



3rd Rhonda S., GM- Finance, Audi Australia Pty Ltd

worked with Gunther at Audi Asia Pacific



“I worked in the same office as Gunther when he was at Audi Asia Pacific.

He was a pleasant, likable person who was always conciencious about his work. He was highly motivated and always looking for improvements in how things were done. He networked well and was well liked by his peers.” June 3, 2012



2nd Ronnie Marais, Director - Aftersales, Volkswagen Regional Aftersales Singapore

worked with Gunther at Audi Asia Pacific



“Gunther is a true professional, who knows the auto trade inside out, and enjoys the confidence and support of both his colleagues and friends. I am happy to recommend Gunther for a senior management position within a Group he knows well. He is also a great human being and a close friend.

Julian Boyce” June 2, 2012



3rd Julian B., General Manager marketing & communications, Audi SNG

worked directly with Gunther at Audi Asia Pacific



“Gunther core characteristics are grit and determination. He understands his mission very clearly and works fast and hard until his goal is achieved. He has a detailed approach to his work and is dedicated to acheiving a deep understanding of his business and surrounding environment .

He is a supportive and generous colleague who works well with all in his sphere of influence” June 2, 2012



3rd Kevin M., Managing Director, Volkswagen Group Singapore

managed Gunther indirectly at Audi Asia Pacific



“Gunther worked extremely hard for our market to get the resources we needed. He's particulrly strong relationship builder who achieves success through his people and organisational skills.” October 6, 2011



3rd Glynn T., Audi Divisional Manager, European Motor Distributors

was with another company when working with Gunther at Audi Asia Pacific



“Gunther was a pleasure to work with. He performed his role meticulously and spoke up in a firm but professional way. He is well qualified and was dependable. I have no hesitation recommending Gunther” October 5, 2011



2nd Diren Dorai Raj, Acting Director - Audi Division, Audi Singapore

managed Gunther at Audi Asia Pacific



“I was a client of Gunther when he was with a small market research company. He was insightlful and intelligent in his approach and impressed me with his focus and fast learning curve.” January 7, 2007



Top qualities: Great Results, Personable, High Integrity



3rd Clive W.

hired Gunther as a Business Consultant in 1998



Associate Director Taylor Nelson Sofres “I had the pleasure of employing Gunther to lead a large scale, complex, multi-country project. His energetic, solid strategic-thinking and efficient work style ensured the projects complete success. His sales and marketing skills were evident in the outstanding results he demonstrated in generating new business. His mature, consultative approach ensured that he was a favourite amongst both clients and co-workers alike. An intelligent and ethical man with an infectious enthusiasm makes Gunther the perfect colleague and leader. I cannot commend him highly enough.” February 29, 2012



3rd Gordon S., Managing Director - Singapore, Malaysia & Indonesia, Taylor Nelson Sofres

managed Gunther at Taylor Nelson Sofres



Consulting Marketing Specialist Eastern Consulting Group “Gunther is a real strategic thinker who never loses sight of the key objective. Then he seeks the most efficient way and works persistently to get the job done. He works well with people of all levels and qualifications. I would recommend Gunther to any top level positions that requires a leader who is a clear strategic thinker and achiever.” June 4, 2012



2nd Peter Chaw, MD, Info-Survey Group (M) Sdn Bhd

worked directly with Gunther at Eastern Consulting Group



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