David Owen...

David Owen Head of Marketing at BMW Group Malaysia




Location

Selangor, Malaysia

Industry

Automotive

Current BMW

Previous Volkswagen AG, Proton

Education Multimedia University


Head of Marketing

BMW

January 2013 – Present (3 months)
Selangor, Malaysia

Leading Product management, Marketing communications, Event marketing, Dealer marketing, and Customer Relationship Management.



Marketing Communication Manager

Volkswagen AG

June 2012 – December 2012 (7 months)
Kuala Lumpur, Malaysia

Product positioning. ATL and BTL communications planning. Marketing campaign planning.



Product Strategy Manager

Volkswagen Group

June 2008 – May 2012 (4 years)Plan, develop, and implement the Volkswagen product strategy in Malaysia. Oversee the development and management of the Volkswagen product portfolio in Malaysia.

Co-develop the communication strategy with the marketing communications division.



(Open)1 recommendation

Nicholas Gomez

General Manager, After Sales Service Dept. at Nasim Sdn. Bhd.David is well-known within the automotive industry in Malaysia, and his tireless efforts to push the VW brand forward through exciting products have been noted by his peers.View

Product Planning and Training Manager

Volkswagen

March 2006 – May 2008 (2 years 3 months)Product Planning

Develop product concepts and select specifications in accordance with consumer needs. Develop a country specific product and sales programmes and database management for it. Market intelligence of competitor products and strategic directions. BTL collateral co-development including crafting and vetting the copy, images and print quality



Training Manager

Set up and manage the Volkswagen training programme in Malaysia in accordance with the standards set by Volkswagen International Training Centre (ITC). Develop content and materials for training specifically for the Malaysian market. Conduct theoretical and practical (hands on) workshops for sales representatives.



Head, Sales Branch

Proton

September 2004 – March 2006 (1 year 7 months)Head of Cyberjaya showcase and sales branch. Manage sales executives and administrative staff. Plan and execute promotional excursions.



Project manager for the establishment of the Proton CRM program.



Member of the strategic planning committee.



Executive, Business Development

Proton

August 2003 – September 2004 (1 year 2 months)Management trainee in sales, dealer management, and service department.



Project manager for the development of Proton’s line of automotive fluids and additives.



Assisted in the development of sales incentives for sales staff.



Exposed to various facets of the automotive business from vehicle sales, after sales service, and customer care and retention.



Languages

EnglishMalayMandarin CantoneseHokkienTeochew Skills & Expertise

Most endorsed for...

25Product Management22Automotive22Marketing Communications8Market Research8Marketing7Vehicles6Product Marketing6Strategic Planning3Marketing Strategy3Marketing ManagementDavid also knows about...

3Competitive Analysis2Product Development2New Business Development2Business Planning2Market Analysis2Digital Marketing1Business Strategy1Business Development1Automotive Aftermarket0Product StrategyEducation

Multimedia University

Bachelor of Business Administration, Marketing Management

1999 – 2003Activities and Societies: President of the Basketball Club, President of the Guitarist Society, Head of Music in the Society of Performance Arts & Creativity



St. Joseph's

1987 – 1998Honors & Awards

Additional Honors & Awards

VIMA Music Awards Best Rock Song, 2010

Volkswagen youngest Training Manager, 2006

Proton youngest Sales Branch Head, 2004

MMU Best Presenter, 2003

HSBC Young Entrepreneur Award of Merit, 2002

SPARC Telentime Champion, 1999



RecommendationsReceived (1)

All Received (1)Product Strategy Manager (1)Volkswagen Group Given (3)Product Strategy Manager

Volkswagen Group

Nicholas Gomez

General Manager, After Sales Service Dept. at Nasim Sdn. Bhd.

“David is well-known within the automotive industry in Malaysia, and his tireless efforts to push the VW brand forward through exciting products have been noted by his peers.



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