David Owen Head of Marketing at BMW Group Malaysia
Previous Volkswagen AG, Proton
Education Multimedia University
Head of Marketing
January 2013 – Present (3 months)
Leading Product management, Marketing communications, Event marketing, Dealer marketing, and Customer Relationship Management.
Marketing Communication Manager
June 2012 – December 2012 (7 months)
Kuala Lumpur, Malaysia
Product positioning. ATL and BTL communications planning. Marketing campaign planning.
Product Strategy Manager
June 2008 – May 2012 (4 years)Plan, develop, and implement the Volkswagen product strategy in Malaysia. Oversee the development and management of the Volkswagen product portfolio in Malaysia.
Co-develop the communication strategy with the marketing communications division.
General Manager, After Sales Service Dept. at Nasim Sdn. Bhd.David is well-known within the automotive industry in Malaysia, and his tireless efforts to push the VW brand forward through exciting products have been noted by his peers.View
Product Planning and Training Manager
March 2006 – May 2008 (2 years 3 months)Product Planning
Develop product concepts and select specifications in accordance with consumer needs. Develop a country specific product and sales programmes and database management for it. Market intelligence of competitor products and strategic directions. BTL collateral co-development including crafting and vetting the copy, images and print quality
Set up and manage the Volkswagen training programme in Malaysia in accordance with the standards set by Volkswagen International Training Centre (ITC). Develop content and materials for training specifically for the Malaysian market. Conduct theoretical and practical (hands on) workshops for sales representatives.
Head, Sales Branch
September 2004 – March 2006 (1 year 7 months)Head of Cyberjaya showcase and sales branch. Manage sales executives and administrative staff. Plan and execute promotional excursions.
Project manager for the establishment of the Proton CRM program.
Member of the strategic planning committee.
Executive, Business Development
August 2003 – September 2004 (1 year 2 months)Management trainee in sales, dealer management, and service department.
Project manager for the development of Proton’s line of automotive fluids and additives.
Assisted in the development of sales incentives for sales staff.
Exposed to various facets of the automotive business from vehicle sales, after sales service, and customer care and retention.
EnglishMalayMandarin CantoneseHokkienTeochew Skills & Expertise
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25Product Management22Automotive22Marketing Communications8Market Research8Marketing7Vehicles6Product Marketing6Strategic Planning3Marketing Strategy3Marketing ManagementDavid also knows about...
3Competitive Analysis2Product Development2New Business Development2Business Planning2Market Analysis2Digital Marketing1Business Strategy1Business Development1Automotive Aftermarket0Product StrategyEducation
Bachelor of Business Administration, Marketing Management
1999 – 2003Activities and Societies: President of the Basketball Club, President of the Guitarist Society, Head of Music in the Society of Performance Arts & Creativity
1987 – 1998Honors & Awards
Additional Honors & Awards
VIMA Music Awards Best Rock Song, 2010
Volkswagen youngest Training Manager, 2006
Proton youngest Sales Branch Head, 2004
MMU Best Presenter, 2003
HSBC Young Entrepreneur Award of Merit, 2002
SPARC Telentime Champion, 1999
All Received (1)Product Strategy Manager (1)Volkswagen Group Given (3)Product Strategy Manager
General Manager, After Sales Service Dept. at Nasim Sdn. Bhd.
“David is well-known within the automotive industry in Malaysia, and his tireless efforts to push the VW brand forward through exciting products have been noted by his peers.
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